An Effective Referral-Marketing Program
by kenneth
Posted on January 19, 2016 at 21:15 PM
The Do’s and Don’ts of an Effective Referral-Marketing Program By Jeffrey D. Epstein, Founder and CEO of Ambassador In many businesses, referrals are viewed as an organic byproduct of the company successfully doing its job. If you exceed customer expectations, it’s natural to assume they’ll return the favor by singing your praises to their networks. […]
Continue ReadingSOHO: Victoria – Jan21st 2016
by kenneth
Posted on January 19, 2016 at 17:45 PM
C0-Sponsored by Bwest Interactive, Chris Burdge, Reddingstone’s Content Marketing Director invites you to SOHO Victoria! Get small business advice from handpicked selection of Canada’s small business leaders. Give your business the edge through insightful talks, expert one-on-one advice, networking opportunities and valuable Q+A sessions with our renowned speakers Alex Glassey, Mandy Farmer, Toni Desrosiers and […]
Continue ReadingMarketing Strategies: Do I pay for traffic or rely on SEO?
by kenneth
Posted on December 28, 2015 at 23:48 PM
Search engine optimization, or SEO, and pay per click advertising, or PPC, together comprise the bulk of search engine marketing, or SEM. SEO is all about boosting page rankings on search engines through third party links, articles, directory placements, and other means. PPC, on the other hand, involves an auction. With PPC, an advertiser pays […]
Continue ReadingWhy content is king in today’s marketing
by kenneth
Posted on December 22, 2015 at 17:43 PM
Content is at the heart of today’s marketing strategies as businesses use websites and blogs to demonstrate their own expertise. How to create powerful content to help you sell your services and grow your professional business. If you run any type of professional business today you’ll know that, in terms of marketing, the world has […]
Continue Reading4 Marketing Tips: Making Your Social Media Presence Stand Out on Mobile
by kenneth
Posted on November 18, 2015 at 00:50 AM
This story originally appeared on PR Newswire’s Small Business PR Toolkit People now spend more time on their smartphones than desktop computers, according to KPCB’s latest data on Internet trends. Though many users rely on mobile devices to check email and text, many also use mobile devices to connect with their social networks. In fact, […]
Continue Reading6 Tips for Hiring a Great Web Design Agency
by kenneth
Posted on October 19, 2015 at 18:04 PM
Hiring a digital agency isn’t easy, and there are many potential pitfalls to look out for. My past as an in-house marketer for small businesses and startups means that I have extensive experience in the area of unmet expectations by digital agencies. Fixing HTML and CSS myself after an agency failed to pay attention to […]
Continue ReadingWhy Many Companies Don’t Have a Social Media Strategy
by kenneth
Posted on August 07, 2015 at 17:39 PM
Hey Look We’re Doing Social Media. By our friend and Social Media Marketing and Development Partner Chris Burdge. Are you thinking about using social media to grow your business? What’s that – you’ve already got a Facebook page, and a Twitter account too. You even have a YouTube channel. And the intern (co-op student, your […]
Continue Reading3 Easy Steps to a Great LinkedIn Profile
by kenneth
Posted on August 05, 2015 at 17:32 PM
Do you have 15 minutes to update your LinkedIn profile? If so, then you’re well on your way to making a great first impression. Here are 3 key areas of your profile you can update quickly that will have maximum impact. 1. Your photo Not having a photo is a probably the worst gaffe you […]
Continue Reading“Web Design Is Dead.” No, It Isn’t.
by kenneth
Posted on July 09, 2015 at 17:36 PM
By Vitaly Friedman. Smashing Magazine Every now and then we see discussions proclaiming a profound change in the way we design and build websites. Be it progressive enhancement, the role of CSS or, most recently, web design itself being dead. All these articles raise valid points, but I’d argue that they often lack objectivity and […]
Continue ReadingStandard Post
by bwest
Posted on September 24, 2014 at 07:39 AM
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