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Essential Tools — Social Media

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Posted on September 14, 2016 at 18:45 PM

  If you’ve been reading the news headlines about social media for the last few years, you may be tempted to think: Merely opening a Twitter account will triple your revenue this year You’re only one blog post away from a guest spot on Oprah If you build it (a Facebook/LinkedIn/Tumblr page), they will come […]

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Social Advertising 101

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Posted on September 14, 2016 at 18:37 PM

By our partner in design, Chris Burdge – Apr 7th, 2016 What is “Social Advertising”?  Social advertising is advertising that leverages information from social networks like Facebook, Instagram and Twitter, among others, to generate, target, and deliver advertising. Examples of social advertising within the presentation below use a specific social channel (and API) to collect social information, while establishing and […]

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Vancouver Island Housing Forecast

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Posted on January 19, 2016 at 22:05 PM

For many of our Custom Home Builder clients’ The BCREA forecasts help determine future demand for services. Metro Victoria’s position as the provincial capital means employment in public administration and related services are important to the local economy. Indeed, one-quarter of BC’s public administration jobs are located within the Vancouver Island-Coast region. While growth in […]

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An Effective Referral-Marketing Program

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Posted on January 19, 2016 at 21:15 PM

The Do’s and Don’ts of an Effective Referral-Marketing Program By Jeffrey D. Epstein, Founder and CEO of Ambassador In many businesses, referrals are viewed as an organic byproduct of the company successfully doing its job. If you exceed customer expectations, it’s natural to assume they’ll return the favor by singing your praises to their networks. […]

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SOHO: Victoria – Jan21st 2016

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Posted on January 19, 2016 at 17:45 PM

C0-Sponsored by Bwest  Interactive, Chris Burdge, Reddingstone’s Content Marketing Director invites you to SOHO Victoria! Get small business advice from handpicked selection of Canada’s small business leaders. Give your business the edge through insightful talks, expert one-on-one advice, networking opportunities and valuable Q+A sessions with our renowned speakers Alex Glassey, Mandy Farmer, Toni Desrosiers and […]

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Marketing Strategies: Do I pay for traffic or rely on SEO?

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Posted on December 28, 2015 at 23:48 PM

Search engine optimization, or SEO, and pay per click advertising, or PPC, together comprise the bulk of search engine marketing, or SEM. SEO is all about boosting page rankings on search engines through third party links, articles, directory placements, and other means. PPC, on the other hand, involves an auction. With PPC, an advertiser pays […]

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Why content is king in today’s marketing

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Posted on December 22, 2015 at 17:43 PM

Content is at the heart of today’s marketing strategies as businesses use websites and blogs to demonstrate their own expertise. How to create powerful content to help you sell your services and grow your professional business. If you run any type of professional business today you’ll know that, in terms of marketing, the world has […]

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4 Marketing Tips: Making Your Social Media Presence Stand Out on Mobile

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Posted on November 18, 2015 at 00:50 AM

This story originally appeared on PR Newswire’s Small Business PR Toolkit People now spend more time on their smartphones than desktop computers, according to KPCB’s latest data on Internet trends. Though many users rely on mobile devices to check email and text, many also use mobile devices to connect with their social networks. In fact, […]

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6 Tips for Hiring a Great Web Design Agency

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Posted on October 19, 2015 at 18:04 PM

Hiring a digital agency isn’t easy, and there are many potential pitfalls to look out for. My past as an in-house marketer for small businesses and startups means that I have extensive experience in the area of unmet expectations by digital agencies. Fixing HTML and CSS myself after an agency failed to pay attention to […]

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Why Many Companies Don’t Have a Social Media Strategy

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Posted on August 07, 2015 at 17:39 PM

Hey Look We’re Doing Social Media. By our friend and Social Media Marketing and Development Partner Chris Burdge. Are you thinking about using social media to grow your business? What’s that – you’ve already got a Facebook page, and a Twitter account too. You even have a YouTube channel. And the intern (co-op student, your […]

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